offers cash, payroll and credit control systems for temp recruitment agencies (subsidiary of Lloyds TSB)
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[ BRIEF ]
To devise a campaign with CashFriday and their PR agency to attract the business of new temp recruitment agencies. We also sought to reinforce their reputation for quality of service and market leadership with their existing clients.
[ SOLUTION ]
Identified the five key benefits of Cashfriday's financial services offering and developed a direct mail literature and advertising campaign for the trade press, illustrating how Cashfriday relieves the headache of ‘back office’ financial bureaucracy.