UK and global market leader in laboratory cleaning products
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[ BRIEF ]
To reinforce the position of Decon90, a laboratory cleaning agent that has dominated the market for over 30 years.
[ SOLUTION ]
Decon90 is supplied in a very distinctive orange and white container. We took this brand factor and created an ‘orange’ advertising campaign by stamping recognisably orange objects with the Decon90 logo. Each orange icon shares a singular characteristic with Decon90, which is highlighted in the headline.